Jordan Blake is the Editor-in-Chief & Lead Product Reviewer at GadgetRoost. Jordan writes and oversees every review, comparison and buying guide on the site, covering the full range of home technology: smart home devices, home security, climate control, cleaning appliances, kitchen appliances, home power and home water products.
Jordan’s goal is simple: help US shoppers make confident decisions about the tech they bring into their homes. Instead of repeating marketing claims, Jordan explains what a product actually does, who it is best for, where it falls short and whether it is worth the money. Every article is written in plain English, so you can understand the trade-offs in a few minutes, even if you are not a tech expert.
Role at GadgetRoost
- Job title: Editor-in-Chief & Lead Product Reviewer
- Responsibilities: research, product selection, writing, fact-checking and keeping every guide up to date
- Covers: all GadgetRoost categories
Areas of Expertise
- Smart Home – smart speakers and displays, hubs, smart plugs, lighting, sensors, and Matter and Thread compatibility.
- Home Security – security cameras, video doorbells, smart locks, alarm systems, storage options and privacy settings.
- Climate Control – air purifiers, humidifiers, dehumidifiers, fans, heaters, portable AC and smart thermostats.
- Cleaning Appliances – robot vacuums, cordless and upright vacuums, mops, carpet cleaners and allergy-friendly filtration.
- Kitchen Appliances – air fryers, coffee makers, blenders, multicookers and countertop gadgets.
- Home Power – UPS battery backups, portable power stations, surge protectors, chargers and energy monitors.
- Home Water – water filters, reverse osmosis systems, softeners, leak detectors and smart water valves.
- Product Reviews and Guides – in-depth single-product reviews, how-to guides and setup tips.
How Jordan Evaluates Products
Every recommendation on GadgetRoost follows the same process, described in full on our How We Test Products page:
- Start with real needs. Jordan begins with the questions shoppers actually ask, such as room size, budget, pets, allergies, floor types or how long a device must run during an outage.
- Compare the details that matter. Specifications, certifications (such as true HEPA, NSF/ANSI or UL listings), warranty terms, replacement part costs and long-term owner feedback are compared side by side.
- Look beyond the price tag. Subscription fees, filter and battery replacements, energy use and repairability are counted, because the cheapest product is not always the most affordable over time.
- Explain the trade-offs. Each guide states who a product is best for, who should skip it and which alternative may be a better fit.
- Keep it current. Guides are reviewed and updated when prices, models, firmware or availability change the recommendation.
Editorial Independence
Jordan follows GadgetRoost’s Ethics Policy. Brands cannot pay for coverage, rankings or scores, and recommendations are never changed because of affiliate commissions. GadgetRoost earns money through affiliate links, as explained in our Affiliate Disclaimer. As an Amazon Associate we earn from qualifying purchases.
Latest Guides by Jordan
- Best Affordable Allergy Vacuum: 7 Sealed HEPA Picks
- Best Affordable Battery Backup: 7 UPS Picks for Home & Office
Contact Jordan
Have a question, a correction or a product you would like us to cover? Email [email protected] with “Jordan Blake” in the subject line, or use our contact page. Learn more about GadgetRoost.